From the chasm to the tornado?
June 4th, 2007 • Posted by Bill Bice • Permalink
Julie Register at DiscoverSpas thinks the spa industry is stuck in the chasm that separates early adopters (current spa clients) from the mainstream market (everyone else):
Crossing The Chasm is a very difficult task that any innovation or innovative company must successfully accomplish to reach wide market success. It is the point at which many businesses fail. It requires a total rethink of what the offering is and what the marketing message needs to be.
Spas need to make the jump:
…on the other side of The Chasm, The Tornado awaits - a make or break time period where mainstream customers determine whether the product or service takes off or falls flat. Spas must be up for that challenge and be able to survive that scrutiny.
Read the article, It's Time for The Spa Industry to Cross "The Chasm" and Step into "The Tornado".
What do you think? As industry, are we stuck in the chasm? If so, how do we get to the other side?
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