Email marketing can be powerful stuff for your spa. It's no cost marketing for SpaBoomers to the very people most important to you: your clients and prospective clients that have asked for you to talk to them.

That power comes from email marketing being permission based. To begin, you should confirm that everyone that is on your client list is appropriately marked as a "yea" or a "nay" on the "Send Email Marketing?" checkbox. Make sure your list is updated, and you'll know that those who receive your marketing emails are only the people who are already receptive to communications from your business.

Second, even if you have sent out your own Email Marketing campaigns before, you'll need to go into the Settings and adjust all of the colors to make them your own.

Some default marketing colors are shown on the screen (which could differ from those below):

but they are just there to demonstrate a basic color palette. Until you adjust each of the five colors and save them, you will get the system's default colors and they might not be what you are expecting, which brings us to the final, crucial tip:

Use the "Send Test Email" link early and often as you craft the message. You might find that the colors need more tweaking, or the text could be refined.

Once everything looks great, you'll be ready to send off to your list of clients with confidence!

[As to what happens after you send the email, see our other post about email delivery.]

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