Does your email subject line yell SPAM?
February 13th, 2007 • Posted by Bill Bice • Permalink
Just because your clients have asked to receive your emails doesn't mean they actually get them — spam filters are very aggressive these days. Natural subject lines are crucial to your email campaign getting through.
Here's what to avoid:
- DON'T USE ALL CAPS for any part of your subject line.
- Avoid hype words like FREE, DISCOUNT and OFFER.
- Don't use excessive punctuation!!!
- Don't forget to proofread — spammers often use misspellings to try and fool filters.
• Trackback • Posted in Spa Marketing
Thank you for the heads up! Great advice.