Just because your clients have asked to receive your emails doesn't mean they actually get them — spam filters are very aggressive these days. Natural subject lines are crucial to your email campaign getting through.

Here's what to avoid:

• DON'T USE ALL CAPS for any part of your subject line.
• Avoid hype words like FREE, DISCOUNT and OFFER.
• Don't use excessive punctuation!!!
• Don't forget to proofread — spammers often use misspellings to try and fool filters.

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One Response to “Does your email subject line yell SPAM?”

1. Kathy Watson Says:
   February 13th, 2007 at 5:11 pm

   Thank you for the heads up! Great advice.

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