Corporate Outreach = Ticket to Steady GC Sales
January 25th, 2007 • Posted by Stephany Toman • Permalink
Marketing your spa to local businesses can help you establish a steady stream of return Instant Gift Certificate buyers. Ask anyone responsible for providing cool gifts for employees' birthdays, the holidays, or general appreciation how quickly they run out of options. I know, I've done it.
As a spa you have a unique opportunity to be 'the best choice' when it comes to those corporate gifts. How? There are a number of ways to be seen, not the least of which involves contacting the HR department of local corporations and letting them know you are happy to provide your spa services for their employees, and you may even consider offering special packages to incent these larger prospects to try you out.
Joining the local Chamber of Commerce or other organizations is also an easy way to get known within the business community. Participation in local Chamber events provides good exposure to clients as well as a way to build relationships with the corporate representatives that routinely attend.
Signage in your spa also offers up a way to be noticed. Instant POP has built-in poster ideas that you can customize to best fit your spa's marketing style. Print a few up and let the world know that you specialize in corporate gifting. A poster that says "Our spa's Instant Gift Certificates Make the Perfect Corporate Gift!" will go a long way toward planting the seed so that the next time that corporate buyer is tasked with coming up with great gifts, your spa comes immediately to mind. And, you can capture the attention of visitors, possibly even the very person who makes the gifting decisions at the local corporation, while they're enjoying a service of their own!
So tell folks what you do, and why Instant Gift Certificates to your spa take ho hum corporate gifts and make them special!
Posted in Spa Marketing, Spa Gift Certificates • Share • Trackback
