Collect up email addresses like they're little diamonds
February 26th, 2007 • Posted by Bill Bice • Permalink
Every email address from a client is like a little sparkling diamond — one whose value keeps increasing over time with the magic of email marketing.
It's easy to start building your collection:
- Ask for email addresses on intake forms.
- Have an email newsletter signup form at your front desk.
- Include email newsletter signup on your website. For Dynamic Websites, it's automatic and for linked sites, it's included on your Specials page (check out Help for adding the link to your website).
For email addresses you collect manually, go to the Clients tab and click Add. You can just enter their name and email address leaving everything else blank, if you desire. Then sit back and let Email Marketing polish up those little gems on a regular basis.
Posted in Spa Marketing, Starting a Spa • Share • Trackback
March 2nd, 2007 at 12:38 pm
Suggestion: I am so glad you are offering the email now; however, we are signed in until Oct. '07 with another email company. At that time, I definitely want to start using SpaBoom email, but our list is currently over 1100, and averaging about 30 news addresses per month. I don't see a way to upload our clients, that would take forever to manually enter our emails!
March 7th, 2007 at 11:07 am
Could you devise a way that we could send you an excel document with the email addresses?
March 16th, 2007 at 9:26 am
Hi Lori and Aura Mae,
Check out the Import Address Book feature.