Can you feel it?

When I was a child — shamelessly naive to the worries of being a homeowner — I delighted in the calm before the storm. The sky looked different. The wind still. Animals nervous. There seemed to be electricity in the air.

Today, I have that same feeling. It's hard to shake. At SpaBoom, this time of year is typically slow for new spa sign-ups of our Instant Gift Certificate functionality. We use this time as an excuse to work hard on initiatives that will increase our customer base, as well as help our clients become more effective at selling gift certificates. Well, we're finishing up on a number of very exciting initiatives and will start making a number of significant announcements shortly. It's very exciting, and I truly feel like we at SpaBoom are in the calm before the storm.

For our spa and salon clients, you have approximately three months before the holidays are upon us. The calm before the storm. What you do — right now this very moment — will dictate the intensity of that storm. The results are so significant, so predictable; it's stunning. The key is to start early, and not wait until the holidays are already upon you. What do you need to do? Read our Spa Marketing Guide. It has everything you need.

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One Response to “Calm before the storm?”

1. tom borin Says:
   September 13th, 2007 at 6:58 pm

   Cross pollination of your spa's website with SpaBoom; your local Convention and Travel Bureau, and other websites that will lead to you… is vitally important. The more sites that are carrying your message and your website; the more gift certificates you are likely to sell. It's increasingly important to hire a meta tag company to make sure that your website is located on page one of "all spas" in your area by Google, Yahoo, Ask, and other search engines. Since SpaBoom is located right on your website it is only possible for it to be most successful by how well you market the visibility of that website. Tom Borin — Touch of Tranquility Spa owner

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