I already get the sense that everyone around me is in the same state of shock: the holidays are HERE and I didn't see them coming. It seems like "last week" was September, and the week before that?  April!  Sheesh.

While the postal service may be swamped with orders for last-minute package deliveries, YOU are in the perfect position with your SpaBoom Instant Gift Certificates. You can sell to your customers around the clock right up until the last possible minute they need their gift.

Use your website to loudly proclaim this fantastic ability. Put a display on your front counter letting everyone know about your website and your services available there. Tape a sign on your front door for the unlucky shopper who shows up when you're not open, reminding them that all is not lost if they need a gift for anyone.

In your marketing, target situations that illustrate examples of predicaments that your Instant Gift Certificates can help alleviate. Here are a few to get the ball rolling — use them or come up with your own unique calls to action:

"Aunt Betty showed up to the holiday dinner unexpectedly with a really great bottle of wine? It's no problem when you know you can visit us online and get her a great little thank you in 5 minutes."

"Arrive at a friend's dinner party with nothing to offer the host? Grab a few minutes on their computer to order an Instant Gift Certificate and have it emailed to them on the spot!"

"Disappointed at early closing hours for other holiday stores? On our website, you can always get Instant Gift Certificates for your wish list friends - no mailing or trips to the store required!"

Get creative and see a noticeable spike in your last-minute shoppers — good luck, and the best of the season to you!

Posted in Creating Customers, Spa Marketing, Spa Gift Certificates • Share • Trackback

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