Are you ready for the last 48 hours?
February 10th, 2007 • Posted by Bill Bice • Permalink
Last year, almost half of the Instant Gift Certificates for Valentine's Day were sold in the last 48 hours. That's a lot of last-minute gift givers — and it's not too late to make your spa the easy, perfect choice for them!
I know I've hit on this before, but a lot of guys just aren't that comfortable buying a spa gift certificate for their wife or girlfriend. He's doing it because he knows that she'll love it — and he's enduring this pain for her (well, really the benefits he'll receive in return).
I can channel the typical man's fear quite easily. Even though I love to spa, I still stick pretty close to the massage menu. Venturing out into wraps, facials and exfoliation is uncharted territory. What I need is for you to guide me, or even better, just tell me exactly what to buy.
Here's the good part: that's super-easy for you to do! Just go into Events and click on "Valentine's Day". Pick two or three of your services that make ideal Valentine's Day gifts and you're done!
• Trackback • Posted in Spa Gift Certificates, Spa Marketing
This year, based on advice I've read here, I created three Valentine's Day packages and put them out there in January. I haven't sold any yet for Valentine's Day, but I've sold more of these packages for Birthdays since then than any other package I've had before that was not for a special occasion. I hope this bodes well for the last 48 hours til Valentine's Day!!! Thanks for the great marketing advice!