Are you ready for the last 48 hours?
February 10th, 2007 • Posted by Bill Bice • Permalink
Last year, almost half of the Instant Gift Certificates for Valentine's Day were sold in the last 48 hours. That's a lot of last-minute gift givers — and it's not too late to make your spa the easy, perfect choice for them!
I know I've hit on this before, but a lot of guys just aren't that comfortable buying a spa gift certificate for their wife or girlfriend. He's doing it because he knows that she'll love it — and he's enduring this pain for her (well, really the benefits he'll receive in return).
I can channel the typical man's fear quite easily. Even though I love to spa, I still stick pretty close to the massage menu. Venturing out into wraps, facials and exfoliation is uncharted territory. What I need is for you to guide me, or even better, just tell me exactly what to buy.
Here's the good part: that's super-easy for you to do! Just go into Events and click on "Valentine's Day". Pick two or three of your services that make ideal Valentine's Day gifts and you're done!
Posted in Spa Marketing, Spa Gift Certificates • Share • Trackback
February 10th, 2007 at 10:12 am
This year, based on advice I've read here, I created three Valentine's Day packages and put them out there in January. I haven't sold any yet for Valentine's Day, but I've sold more of these packages for Birthdays since then than any other package I've had before that was not for a special occasion. I hope this bodes well for the last 48 hours til Valentine's Day!!! Thanks for the great marketing advice!