One of our developers (David… the one who is really into music and has his own Internet radio station), on his own volition and initiative, decided to add some great new functionality to the SpaBoom platform. Normally, we severely and cruelly punish such behavior. We cannot permit our employees to go around and start doing great things for the company — without first filing the appropriate paperwork — namely a TPS report (with cover sheet)!

Anyway, David's unauthorized contribution to the SpaBoom platform is pretty cool, and it has us scratching our heads thinking, "Golly gee, what would be the best way to use this??!? If only David filled out his TPS report…"

In David's own words, "I decided to focus on a dashboard and giving our spas tools they need to begin to analyze their GC sales, clients, patterns, and so on." David implemented a series of graphical widgets, that can be driven by our database. The image to the right is a sample of what these widgets can look like (we'll change the color schemes to match the SpaBoom user interface).

Today, when SpaBoom clients log into their SpaBoom accounts and go to the reports tab, they are presented with pretty much a blank page (you need to click on the tasks on the left-side of the screen to get specific reports). We think it would be really cool to use David's new widgets on the Reports Page, summarizing some cool and useful stats, metrics and whatnots.

The question is, what sort of whatnots would be really helpful and beneficial to our clients? To that, we're really interested in your ideas and suggestions!

We have a strong desire to provide whatnots that really help our clients become more effective at selling Instant Gift Certificates. We also would like to make the SpaBoom platform more valuable to our clients, by offering up useful and interesting information that isn't available elsewhere. What would you suggests or recommend we work on??!? Here are some ideas of the possibilities:

• We have the historical data of your sales. We also have redemptions, if you're putting that information into SpaBoom.
• We can slice-and-dice GC sales information, such as by service category or dollar versus service.
• If you entered in your offline (i.e. retail) sales into SpaBoom, we could give you comparisons of your online versus offline GC activity.
• If you have a dynamic website with us, we know your conversion (i.e. the percentage of visitors to your website who actually make a purchase).
• If you have your own website, would you be interested in conversion numbers (it would require you to place some javascript code on your homepage, so we could track your incoming visitors)?
• We can aggregate all our client's sales data, and let you know how you're doing versus the market. We need to do this, in a way that maintains the privacy and security of our clients. And, it would be more meaningful to let you know how you're doing against organizations similarly situated, by geographic range or by demographic. We do keep some demographic data (look at the Setup Tab, Basics within SpaBoom).
• We have some information on the clients who purchase your GC's, such as their locations. We can give you in-state versus out-of-state, in-city versus out-of-town, etc.
• Or just about anything we keep existing reports of, under the Reports Tab.

So, please, give us your input and feedback! What sort of widgets and whatnots would you like us to build and place in SpaBoom? We can't promise every suggestion will be fulfilled, but we'll do our very best to take in the feedback, figure out what's possible and most useful to the largest number of clients.

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2 Responses to “A picture is worth 1,000 words”

1. Mark Says:
   October 20th, 2007 at 12:00 pm

   More information on the referrers would be nice. Such as a historical record, so we could go back and see daily, weekly or monthly totals and map changes as they occur, and judge what is most effective now, as opposed to what has happened over the entire time period.

2. Christy Says:
   October 20th, 2007 at 12:06 pm

   As a visual/creative type, I love widgets and whatnots! I'm glad David was such a rebel. It would be interesting to be able to see a graphic comparison of GC sales over certain periods (e.g., this year vs. last year, this month vs. last month, etc.). Also, a graphic representation of website referrers would be great. A lot of times, I look at the percentages, and my eyes just glaze over. I would welcome some quick and useful graphic tools. That's my two cents (you know, I usually have an opinion). Happy Saturday!

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