Eva, great comment regarding the missing vertical axis. I ran those numbers against different data sets, and all ended up with basically the same shaped graph. The two major sets of data were GC #'s and dollar amounts: Basically the same shaped graph. The reason I opted out of putting the vertical axis up, is that it doesn't add any value to the graph, when viewed from the perspective of a single spa, but would create new questions or controversy. For example, I could have put "total SpaBoom sales," which would give too much information away to competitors or about the company. I could have put "average sale per spa" by dividing total sales by all selling spas, but then there is such a wide deviation on sales amongst all our spas, I worried what spas would think that fall on the high-side or low-side of the graph.

In the end, the shape of the graph really does say it all, no matter what size the spa, and no matter whether we're talking in dollars or # of GC's sold. It's still the same shape, and on average, 33% of sales are occurring outside of the hours I indicated.

I like the coupon / discount code idea. We've actually have that in our list of upcoming features / enhancements. I can't give an ETA, but it's definitely something we'll introduce at some point in the near future. Keep the suggestions coming! We love 'em!

Have a GREAT holiday season!

Also, on a different note (for Bill, Larry, et al), I would love if you would add a way for us to incorporate coupons (discount code) into the customer checkout module so we can better target and identify the ROI of our marketing campaigns. This could be as simple as adding an extra box where customers can enter in a discount code (that we inclulde in our other ad campaigns). Take about two seconds and would really help me get hard numbers on what works.

Damn the torpedoes and full speed ahead — 7 days to go!

Merry Christmas,
Eva Sztupka-Kerschbaumer
www.esspa.com