Your spa's website has 50 milliseconds
January 28th, 2006 • Posted by Bill Bice • Permalink
That's how long it takes a propective client to judge your spa's website and decide whether they're going to spend more time with you, or move on to the next listing on Google, according to new research published in the journal Behaviour and Information Technology.
Design counts — a beautiful, elegant website conveys the kind of experience a prospective client is seeking when looking for a spa. It's this halo effect that makes that first impression of your website critical.
Seth Godin, a real pioneer in online marketing (he was with Yahoo! back when it was the Google of the day) points us to this update of his three second rule from the Big Red Fez. Godin wrote it in 2001, and it should still be required reading for anyone that designs websites. Things move faster these days: we're down from three seconds to 50 milliseconds.