Worthy web stats
July 12th, 2006 • Posted by Bill Bice • Permalink
I don't know how much quality time you've spent looking at the web stats for your website. Probably not very much, and I don't blame you.
There is often a lot of amazing stuff in there, much of it arcane and useless. So, we've decided to boil down the stats for your website to what really matters — the stuff that shows you the effectiveness of your website. The stuff upon which you can make business decisions.
So, what is that? How many visitors to your website, where they came from and how many of them purchase an Instant Gift Certificate or request an appointment. With that in mind, we've created two reports:
- Referrers: shows where visitors to your website are coming from. Either "(none)", because they typed your website address in directly, or the website they came from, say Google.
- Keywords: For visitors from search engines, what keywords did they use to find you?
You won't find any mention of hits on your website reports. What is a hit anyway? Instead, you'll see the number of visitors, how many pages of your website they looked at on average, and how many GCs they bought. And then, the really important number: conversion percentage, which is the percentage of your visitors that purchased.
This gets right to the heart of measuring the two ways you can increase your online sales: increase your number of visitors, and increase your conversion percentage. This is exactly what we're here to help you with.
If you have a Dynamic Website, these reports show you the full picture of your website. For linked sites, the stats represent your SpaBoom linked pages. So, not your home page, but visitors that make it to your Instant GCs page.
Now the not-as-great-news: because we're using a new technique to collect this information, it's only available starting from when we implemented it, July 2nd.
Posted in Spa Search Engine Optimization (SEO), SpaBoom New Features, Spa Website Design • Share • Trackback
July 13th, 2006 at 7:39 am
I just looked at my reports. Fascinating…and enlightening! The referral report gave me a lot of insight into how my online referral marketing dollars are working for me. Thank you, thank you, thank you! As usual, you guys rock!!!