This is the first in a series on the goals for your website's home page. It's the most important page of your site, and it has a lot to do. So, if we figure out what's really important, it will make it a whole lot easier to design. Thanks to A List Apart, a great online magazine for web designers, for the inspiration for this series.

Home page goal #1: Where am I, and do I really want to be here?

That's the question your home page needs to immediately answer, in the first paragraph of the main content. Don't be afraid to just say who you are and what you do.

But, this is more difficult than it sounds. Building on our last two posts, Website heat maps and What do you do?, you need to highlight what makes your spa unique, and do it consicely, because your web site visitors are only going to give you a split second to answer their question.

Make every word count. Make sure that first paragraph communicates the core essence of your spa. You want to encourage your first time visitors to realize they've found the right spa, and that they need to spend a little more time with you (which will take us to the next goals for your home page, coming soon!).

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