Home page goal #3

I've been to your website before and I know who you are; now I want to know what's new. What new services are you offering to entice me to return for another visit? What specials are you promoting (not necessarily discounts) for the upcoming gift-giving occasion? What are the upcoming events at your spa?

I see spa websites all the time where the home page is always the same. They might address goal #1 and goal #2 effectively, but now they're losing a great marketing opportunity. Don't make your repeat visitors search around to find out what's new at your spa — give them an obvious reason to call you again or buy another Instant Gift Certificate by always promoting relevant, current events on your home page.