What do you want me to do?
May 3rd, 2006 • Posted by Bill Bice • Permalink
Home page goal #2
They've found your website. They immediately know what you do and why you're unique (thanks to goal #1). Now, what do you want them to do?
Become your client, of course! You want them to:
- Schedule an appointment
- Buy an Instant Gift Certificate
- Buy product
So, don't be shy. Make it obvious:
- Include your phone number and email (or link to your contact page) in your main content, along with links for Instant Gift Certificate and Request Appointment. This is the first area that new visitors are going to scan — and what you want them to do should be right there.
- Use subheadings to call out these options so that when someone scans your website, they can immediately find what they're looking for. Need an appointment? Need a gift certificate? Here it is!
- Include your phone number and address in a separate section on your home page, and then carry this over consistently to every page on your site.
- Do the same with your primary navigation. Make sure you have links for Instant Gift Certificate, Request Appointment and Contact Us, starting on the home page and then in the same place on every other page on your site.
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