Website wrap-up: home page goals
June 2nd, 2006 • Posted by Bill Bice • Permalink
Over the last month, we've done a series on the top goals for the home page of your website. This focus on your home page is really about conversion: taking visitors to your website and turning them into clients. Focus on conversion has long lasting benefits beyond any particular marketing effort — it's always there, maximizing the benefit of the visitors that you attract to your website.
You have unique challenges as a spa in making your website effective. Our home page goals tackle that by answering your visitors' questions:
And then, with the final, and arguably most important goal, making it easy for them:
Do these five things on your home page, and your sales will increase. Of course, if it was that easy, everyone would be doing it! But that's why it's an opportunity, and another way you can be better than your competition.
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