Valentine's Day Checkup
February 2nd, 2006 • Posted by Bill Bice • Permalink
Less than two weeks to V-Day, now is the time to do a checkup on your website:
- Clutter is the bane of an effective website — has any junk collected on your home page that detracts from your image? Old, outdated information or text that seemed like a good idea but doesn't really help guide a prospective client in to buying a gift certificate or scheduling a couple's massage for Valentine's Day?
- Look at your site with fresh eyes. What do you see?
- Verify all of your links. Are you prominently promoting Instant Gift Certificates?
- Are your Valentine's Day specials in Events so they appear in Instant Gift Certificates and Appointment Requests?
Valentine's Day is the third largest gift certificate selling season for spas, right behind Mother's Day (#2) and the Holidays (#1). Take advantage of it!
Posted in Spa Website Design, Spa Gift Certificates • Share • Trackback
February 28th, 2006 at 4:43 pm
Great reminder. I found that we still had some old "seasonal" services left on our site. I also listed "instant gift certificates" on every page!