It’s too easy! A man buying a spa gift certificate for a woman is like a woman buying a gift certificate for a man in an auto parts store; both have one goal in mind: to escape as quickly as possible! Instead of handing him a service menu he may not understand, offer him your suggestion instead. Here’s the plan:

1. Select the spa package you most want to sell (Wait! Don’t suggest the least expensive one like you usually do!)
2. Ask him if he’d like a suggestion for a great gift that all of your clients love! Of course he would…help set him free!!!
3. Tell him about your wonderful package and how much his recipient will appreciate him for his choice. (Can you hear the Love Boat theme yet?)
4. After he buys the package (and, he will!) reinforce what a great choice he made and what a lucky woman he has. Everyone’s happy!
5. Do the same thing online: create packages just for the male buyer with a focus on the experience and how great she will feel, and then promote them on your home page!

Posted in Preston Professionals, Spa Gift Certificates • Share • Trackback

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