The mousetrap myth
November 2nd, 2006 • Posted by Bill Bice • Permalink
Build a better mousetrap, and the world will beat a path to your door.
We've built a better mouse trap in Spa Emergency, but we're not waiting by the door. It doesn't work in business, and it definitely doesn't work with websites. The search engines, thanks to spammers, are actively making it harder and harder for people to find your new door.
The above quote, attributed Ralph Waldo Emerson, is its own great example of marketing. What Emerson really wrote:
If a man has good corn, or wood, or boards, or pigs, to sell… you will find a broad hard-beaten road to his house.
That, however, is not very catchy; the famous version was actually penned by an ad writer. Don't wait by the door: pen your own online success story with our Online Spa Marketing Guide.
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