Are you working on your marketing for the upcoming holiday gift certificate boon? Here's a great perspective to keep in mind — that of the typical GC purchaser:

• Many are not familiar with spa services or packages, especially men
• Most are not as price sensitive as you believe they are
• Most would prefer your purchase suggestions than to go it alone
• The purchase pay-off for male buyers is a positive emotional reward from the recipient of the gift — and that’s a HIGH VALUE reward to them
• High value rewards make higher priced sales far more likely



Secret Santa office gift = low price

Gift for wife or romantic interest = higher price!

• Always remember: a gift certificate sale is a gift to both the recipient and the purchaser. Base your sales suggestion on the gift he receives — the gift of love, praise and affection!