Want to sell more Instant Gift Certificates? Just increase your conversion: get more of the visitors who come to your website to buy. Here's the secret: it's easy to do!

Here's how:

• Make it easy to find links to Instant GCs. Include it in your main navigation and also in the main content of your home page.
• Put your main navigation in the same place on every page.
• Don't hide your Instant GCs link in fancy graphics that people are trained to ignore.
• Link directly to your Instant GCs page. Don't force your visitors through another step, like a "shopping" page.
• Don't open your Instant GCs page in a new window. It's an automatic reaction from webmasters for pages they didn't design (I know, I have to resist it, too).
• Tell your visitors that your gift certificates aren't like what they've seen at other websites. You have Instant Gift Certificates, which you can immediately print or email.
• After your home page, your services menu is the most important content on your website. Describe your services in depth, so that seasoned spa goers know why you're different and spa novices understand what they are.
• Speaking of services, create packages that solve specific gift-giving problems. Right now is a great time to be promoting birthday and anniversary packages with Events.

Posted in Spa Website Design, Spa Gift Certificates • Share • Trackback

One Response to “The easy way to sell more GCs”

1. Rachel Says:
   December 20th, 2006 at 5:11 pm

   I wanted to know about email marketing campaign. Please contact Rachel
   305.443.5953

Leave a Reply