Spa consumer trends
August 6th, 2006 • Posted by Bill Bice • Permalink
DiscoverSpas points us to the ISPA 2006 Consumer Trends Report — nothing shocking, but some good stats on the industry and a few interesting tidbits:
- 31% of all US spa goers are men, barely inching up from their 2003 study at 29%
- The average spa goer has visited a Day Spa 2-3 times in the past 12 months
- 57 million US adults have been to a spa in their lifetimes and 32.2 million in the last year
- Stress reduction is the biggest driver for spa visits
The study points out one trend I particularly like, which SpaBoom spas already know:
Spa products are increasingly sought online.
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