Take this blog, for example. It is a gold mine of useful information!

Thanks for sharing the BODYWORKS Day Spa print ad.

There's just one thing I might add…

Rather than driving ad respondents to one's website, you might instead direct them to a unique URL which itself redirects to your website. This way you have the ability to track the effectiveness of your offline advertising, whether this be print, radio and/or television.

For example, I am running a radio ad on a local (Rochester, NY) station. Rather than direct listeners to the website for Face To Face Skin Care Salon & Spa (FaceToFaceSkinCareSalon.com), I am instead directing them to GetFaceToFace.com. This, then, forwards to FaceToFaceSkinCareSalon.com.

"Domain forwarding" is a standard feature your Internet Service Provider (ISP) should offer.

Now, of course, this requires you purchase another domain name (in my case, GetFaceToFace.com) at a tiny $10/year cost. However, you do not necessarily have to sign up with another ISP, as there are a number of Internet Service Providers that allow multiple domain names on the same account.

That said, though, your new domain name must be hosted, such that you could (if you so chose) build a new website. Not that you have to build a new website to accomplish offline ad tracking. Your purpose is simply having the ability to know where the traffic to your salon's website is coming from.

So now I can check the web logs for FaceToFaceSkinCareSalon.com and see how much traffic is coming from GetFaceToFace.com. Thus, I can benchmark the effectiveness of my radio advertising because the only people who know about GetFaceToFace.com are those who hear my radio ad.

Hope this helps.

Diann