Joyce with The Spa…for the woman who cares is a woman who brings great passion to her work. With over 20 years in the business, she’s worked in a variety of environments — big, small, medical, and so forth — so when she decided to open her own spa, she knew exactly what she wanted to create.

Her desire to create a niche spa, offering high-quality, private services that draw people “who come to us to totally escape” is being realized, but not without careful thought and planning to help bolster her passion for providing absolutely luxurious, unhurried services to her clients. She elaborates, “People can feel your dedication. If you don’t have your whole heart in what you do, people don’t come back. They want a special experience, and they have many spas to choose from, particularly up here in Puget Sound. You know you’re doing something right when clients re-book again and again.”

Joyce has vision. She's had the foresight to advertise online with McCall Bennett () at City Search, which has helped create steady traffic for her website. In fact, she’s not only advertised on City Search, she has 70 customer reviews posted and her spa has made the Top 10 list in six different categories for two years running. That’s saying something!

She’s comfortable advertising on the Web, she’s learned how to make the most of her website, and in the process she discovered SpaBoom’s Instant Gift Certificates. “I come in every morning to find more gift certificates sold, and I’m delighted. This has been an incredible addition to our website, and an extremely effective way to sell gift certificates!” she said.

And her clients’ feedback underlines her decision to offer Instant Gift Certificates. One recently emailed Joyce:

Joyce has made a series of good choices when it comes to her business, not the least of which includes adding Instant Gift Certificates to her website. Having a passion for services and a head for business is definitely paying dividends for her spa!