Need a little Instant POP?

December 14th, 2006 • Posted by Bill Bice • Permalink

We'd bounced this idea around before, and another great post from Brandy at karmassage on BodyworkOnline spurred us into action:

one thing i have done to increase gift certificate sales, is to print up samples and hang them in my office. i use spaboom, and when you hit preview, you can copy the image. i print up various designs on matte finish postcard paper, so clients know there are many options available. this has helped tremendously in promoting gift certificates, especially since spaboom has such wonderful designs!

Great idea — we've just added a new feature to instantly create a point-of-purchase (POP) display for Instant Gift Certificates. We call it Instant POP!

Here's what you do:

  1. Go to the Setup tab in SpaBoom and click on Instant POP in the list of options on the left.
  2. Click on "Print or view" to bring up a PDF of your POP display.
  3. Make any changes to the text, font, colors, etc. that you desire and hit the Update button, then "Print or View" again.
  4. When it's the way you like it, print it!

You've just created a point-of-purchase display in record time, perfect for posting at the front desk or running off color duplicates to use as a retail bag stuffer.

Although we're not going to replace Photoshop, I'm sure there are lots of cool things we can do with this — what kind of point-of-purchase displays do you want?

Posted in SpaBoom New Features, Spa Marketing, Spa Gift CertificatesShareTrackback

7 Responses to “Need a little Instant POP?”

  1. Quyen Says:

    Beautiful! Thanks for all your great work and help… you guys are awesome!

  2. brandy Says:

    awesome. makes my job even easier. :)

  3. Bridget Malcolm Says:

    Ditto Quyen and Brandy! Thank you so much. :D

  4. Jessica Taylor Says:

    Love it! How about a new one for each season — Valentine's, Graduation, Mother's Day, Father's Day, etc…? That would be perfect for promoting each season of gift certificates.

  5. Bill Bice Says:

    Hi Jessica,

    Excellent idea! We're planning on creating a new one for each gift giving occasion, and of course the appropriate GC designs will be used automatically, too.

  6. Terri Meunier Says:

    Thanks for the Instant POP. We bought a weatherproof mailbox and bolted it to the outside door. It's great to be able to change the words. We posted the Instant GC POP on the door and changed the words to encouange them to take a postcard from the mailbox. (We had postcards made which includes information about our instant gift certificates online). This works out great for us so even after we're closed in the afternoon on Christmas Eve, drive-bys can still go home and "HOPEFULLY" print our gift certificates from their computers.

    Also I have an e-mail all set to go to our registered clients on Christmas Eve, which simply asks "Who did you forget?" with a link to our website.

    Merry Spaaaing!

  7. brandy Says:

    Oooh… I like the "who did you forget" email idea!

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