Naming your spa is tough. The hours of agony, the battles with your partners or significant other or employees or strangers on the street. I'm going to simplify it for you — all we're going to pay attention to is search engine optimization.

The most common way people will find you online is by searching for your name. So, you have to rank in search engines for the name of your spa. That means:

• Your name has to be easy to spell, and short enough that people can remember the whole thing.
• You really want the .com domain, and it must match your name.

That's it! It works, because search engines give precedence to searches that match the domain name exactly.

In the end, take heart: because whatever the name of your spa, it's not the syllables that make it up but the experience of your spa that gives the name meaning.

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