Website stats are full of somewhat arcane terms, and here's another one: landing page, which is the starting point when a visitor comes to your website, and is often used to describe pages on your website used for a specific purpose. Thanks to your suggestions, we've created a Landing Pages report for easy analysis of the starting page for your website visitors.

Most of the time, of course, the landing page is your home page. But what's interesting is when it's somewhere else.

• Search engine optimization (SEO): Getting serious about SEO means writing articles for your website that will be found by search engines and linked to by other websites. Looking at landing pages will tell you when this strategy is working.
• Track advertising: You can create new pages on your website for specific promotions. Create a "tv" page when you run ads on the local cable station for the holidays, and point viewers to "www.yourspa.com/tv" for a special offer.
• Online ads: Make your online ads more effective by creating landing pages tied specifically to the ad. AdWords for "Dallas facial" will be more effective if, instead of just going to your home page, links to a page on your site specifically about your great facials.