Next time you're a little bored, grab somebody, anybody you know and sit them down in front of a computer. Ask them to go to your spa and buy a gift certificate for their significant other. Don't tell them your website address (you can remind them of the name of your spa, if you've abducted someone off the street). Don't give them any help. Just watch and learn:

• How do they find your website? Can they just type the name of your spa the way they think of it in Google and find you?
• Once they get to your website, how long does it take for them to find your Instant Gift Certificates link?
• Are there any obstacles in the way along the way before they can starting purchasing an Instant GC?
• Do they understand your services menu, and easily make a choice for a great gift? (Try this on a guy for some real fun!)

In the corporate world, we called it hallway testing, because you would just grab some unsuspecting person walking by from another department, and have them try out your latest software or website design. Do this a few times, and you'll immediately see the obstacles on your website preventing sales.

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