How do you know if Google is indexing your site or if it's running into any problems? Use Google Webmaster Tools! It's a great, no-cost service that makes sure Google knows about all the pages on your site, and reports back any problems.

You start by creating a Sitemap XML file, which lists all of the pages on your site in a very specific format. In return, Google tells you about any technical problems it has in indexing your site. You'd be surprised at the number of problems this uncovers — for example, Google might be looking for a page that no longer exists because another website is still linking to it.

Then, when your site changes, you can "ping" Google to automatically resubmit your sitemap.

Google also gives you some cool stats about search queries. Good web stats will show you the queries that visitors click on to get to your site. But Google knows something else: the search queries for which your site appears, even if they didn't click on it, and your position in those search results. Valuable stuff!

You can see why we use Google Webmaster Tools for all of our spa websites:

• We monitor it to resolve any problems Google has indexing your site.
• SpaBoom automatically pings Google whenever you change your Dynamic Website (including when a new Event comes up, like your holiday special).
• We analyze Google's stats for search engine optimization.

Posted in Spa Search Engine Optimization (SEO), SpaBoom New Features • Share • Trackback

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