I know, it's hard to believe, but a ton of web designers don't know how to create websites that work. Although there are plenty of ways to screw up a website technically so it doesn't work, that's not what I'm talking about. A website that works is one that brings your spa new business. That requires the magical combination of an elegant design that is also usable.

It's the usable part that is hard, particularly for designers that are attached to flashy graphics and design elements that break the expectations of your potential clients. Usability is what drives conversion, taking visitors and turning them into clients.

This is where the Christmas present comes in. Buy them Jakob Neilsen's new book Prioritizing Web Usability. It will really be a present to your spa, because you'll get more sales.

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