Do spas take themselves too seriously?
November 20th, 2006 • Posted by Bill Bice • Permalink
That's the question that Peggy Wynne Borgman is asking in a recent article on SpaTrade:
Recent trends like “Zen temple” décor, meditation rooms, and calling treatments “rituals” suggest that relaxation is a quasi-religious pursuit. But a new study suggests that the spa industry may need to lighten up to become more relevant to the high-end consumer.
Do you need more fun and pleasure in your spa? It's what luxury consumers are looking for.
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This was almost exactly the topic of a talk given by the VP of Marketing for Canyon Ranch in Atlanta this past week. I think it's right on. Luxury consumers are buying an experience that's easy and hassle free more than for status.
I agree. We keep it light at our place, and our clients really appreciate it. Studies are proving that laughter and joy are necessary for good health!