Boost retail sales with your gift certificates

October 5th, 2006 • Posted by Douglas Preston • Permalink

Problem: Spa packages don’t produce any retail product sales.

Solution: Guarantee it! Create spa packages designed for gift giving that include some home-use products and price it accordingly. Since most spa packages are sold as gifts, they aren’t as price sensitive as other services.

  • Your Stress Relief (example name) package can include a facial, massage, pedicure, plus an aromatherapy candle and scented bath gel (or whatever you want to include) that will continue the recipient's enjoyment long after their appointment.
  • Average out the price of the certificate to reflect a revolving retail selection you’ll use in the package.
  • This ensures retail sales that aren’t subject to sales commissions, and helps you to clear out some slower-moving inventory. You’re a business genius!

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