Boost retail sales with your gift certificates
October 5th, 2006 • Posted by Douglas Preston • Permalink
Problem: Spa packages don’t produce any retail product sales.
Solution: Guarantee it! Create spa packages designed for gift giving that include some home-use products and price it accordingly. Since most spa packages are sold as gifts, they aren’t as price sensitive as other services.
- Your Stress Relief (example name) package can include a facial, massage, pedicure, plus an aromatherapy candle and scented bath gel (or whatever you want to include) that will continue the recipient's enjoyment long after their appointment.
- Average out the price of the certificate to reflect a revolving retail selection you’ll use in the package.
- This ensures retail sales that aren’t subject to sales commissions, and helps you to clear out some slower-moving inventory. You’re a business genius!
• Trackback • Posted in Preston Professionals, Spa Gift Certificates, Spa Product Sales
