Being slow loses clients
May 31st, 2006 • Posted by Bill Bice • Permalink
Visitors quickly give up on slow websites:
| Website Load Time |
% Visitors Who Leave |
|---|---|
| 10 seconds | 16% |
| 15 seconds | 49% |
| 20 seconds | 74% |
| 30 seconds | 95% |
If your website takes 15 seconds to load, you're losing half of your visitors. Even with fast broadband connections, there are plenty of spa websites that take even longer than that to load. The third of Internet users on dialup should just give up now.
Fancy Flash animations and huge graphics will lose you clients. Don't do it! You need a beautiful, elegant website — but make sure that it's also effective. For more research on website load time and techniques for your webmaster to make your site faster, check out Marketing Experiments.
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