Newspapers always put their best stories above the fold to catch your attention and draw you in. The same thing applies to your website, where above the fold is the portion you can see without scrolling. You want to try it at a screen resolution of 1024 x 768, matching 60% of your website visitors. You can check your resolution or change it under Windows in Control Panel, Display, Settings. On the Mac, it's under System Preferences, Displays.

What makes your spa unique is what goes above the fold — draw your new website visitors in and give them a reason to scroll down and learn more about your spa.

According to Jakob Neilsen's new book Prioritizing Web Usability, the average website visitor spends just 31 seconds on the home page, and only 23% scroll down. Why so little? The headline and story isn't compelling enough to draw them in.

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One Response to “Above the fold”

1. Increase RSS Feed Subscribers - Part I of Fine Tuning Your Blog » Instigator Blog Says:
   November 7th, 2006 at 7:34 am

   […] I also didn't want a laundry list sucking up sidebar space. "Above the fold" is an important concept for all bloggers to understand. Simply put - your most important content needs to be visible without forcing a user to scroll. Plenty of people talk about this online, even spa operators (yes, there's a blog about online marketing for spas, salons and massage therapists!) […]

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